Apple Takes a Bite at Fashion-Forward China

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Apple Takes a Bite at Fashion-Forward China [Reuters]

Apple Inc., manufacturer of luxury technology goods, has named Angela Ahrendts, CEO of British luxury brand Burberry, as retail chief. Ms. Ahrendts oversaw a strong incursion of Burberry into the Chinese market, where Apple hopes to expand in the near future. “What they’ve got is somebody who can take 400 stores with really great premium positioning and turn that into 800 stores and do that in China, and do that in India and do that in Europe and in Russia and in South America and everywhere else which at the moment they don’t really have,” said Benedict Evans, who covers mobile and digital media at Enders Analysis, a research consultancy.

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