Intel Targets Mobile Market Leadership in 2014

Wayne Ellis

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Intel Targets Mobile Market Leadership in 2014 (Barron’s)

Intel shares gained 4 percent yesterday ahead of Thursday’s Q413 earnings report, ending the session at $26.52. The reason for the boost is the idea that Intel CEO Brian Krzanich has redirected the tech giant’s efforts toward the mobile arena, an area that Intel has underappreciated and underfunded in the past. At an investors’ meeting last November, Intel Chairman Andy Bryant laid out the plan for tackling the leading chip maker in mobile technology, Taiwan Semiconductor Manufacturing Company, “We believe that due to Intel’s larger R&D budget, its recent focus on the mobile/tablet market, and its higher R&D spend relative to TSMC, that it will produce a lower cost transistor than TSMC for the first time ever in Q414.” So for investors wondering if this tech titan had truly lost its way, fear not. The groundwork is laid to assume the lead in the mobile/tablet market, if R&D spending alone can do the job. So you might want to consider picking up shares today.

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