Coke: No Longer the Real Thing

Wayne Ellis

[Coca-Cola Logo]

Coke: No Longer the Real Thing (Bloomberg)

Back in April of 2013, Warren Buffett told those assembled at Coca-Cola Co.’s (KO) annual meeting that the company needed to guard against complacency. The company’s management would have been wise to listen closely to the Oracle of Omaha. The world’s largest soft-drink maker posted its fourth straight quarter of declining sales yesterday — the result of sluggish growth overseas and concerns about the product’s healthiness here at home. That situation sent the company’s stock to its biggest one-day decline in more than two years, closing yesterday at $38.93. Does this dip represent a buying opportunity or the start of a bad slide for The Real Thing?

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