The world’s largest maker of construction and mining equipment, Caterpillar (CAT), may be shifting gears a bit to cash in on the rise of Big Data. Each of the company’s 178 independent dealers are being encouraged to think of the machinery they sell as sensitive information-gathering systems, as each is outfitted with cutting-edge digital equipment. The company believes another $9 to $18 billion in easy revenue exists for its dealers, if only they take advantage of the wealth of real-time data generated by — and about — their machines in the field. Is an $18 billion pop in revenue enough to make this $61 billion company a more attractive option for you to invest in?
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