The Best TV Commercial Ever

Jim Woods

Jim Woods has over 20 years of experience in the markets from working as a stockbroker, financial journalist, and money manager.
[DirecTV satellite]

I don’t know about you, but I don’t usually pay particularly close attention to TV commercials. As a good capitalist, I realize that commercials are the fiscal lifeblood of the broadcasting business. Yet, it’s just a fact that it’s impossible to take in all the advertising messages we are bombarded with daily.

There is one commercial I saw recently that grabbed my attention, and I think it might just be the best TV commercial ever.

The commercial I’m enamored with here is from enterprise software firm SAP SE (SAP), and it stars the captivating actor Clive Owen. Yet it’s not Owen that makes this commercial so great. What makes the SAP commercial so excellent is its philosophical content, and particularly its message that business is the solution to virtually all the world’s problems.

“The best-run businesses can make the world run better,” says the ad, “Because solving big problems is what business does best.”

Boom! It’s that message that resonates so deeply with me, as a free-market purist and an advocate of laissez-faire capitalism. It’s also a message that slaps aside the notion that government is the solution to the biggest problems in society.

Indeed, the SAP ad starts out by mentioning many of those big, global problems, including: Overproducing (i.e. pollution), overcrowding, overheating (i.e. global warming), an aging infrastructure and workplace bias.

The genius of this commercial is that it asks, “Who’s going to fix all of this? An actor? Probably not.”

Then SAP correctly identifies what truly is the only real solution to nearly every problem of scarcity and unintended consequences the world grapples with, saying: “But you know who can solve it? Business.”

Now, aside from correctly identifying the only real solution to human problems, i.e. the ingenuity of humans focused on a goal and driven by the profit motive, what makes this commercial even more philosophically powerful is the insinuation that this kind of activity is a moral virtue.

Exclusive  Another $50 Billion Coming Due in Mortgage Scandal Fines

“And doing good is just good business.”

Finally, the SAP commercial tells us that whether it’s growing more food with less water, or making “healthcare, more healthy,” or taking on other social issues such as the wage gap, the opportunity gap and the achievement gap, “Together, we can tackle every elephant in the room.”

I couldn’t agree with this commercial any stronger, and I applaud SAP for coming out with this unabashed defense of what they do, what business in general does and what capitalism can do for humanity.

And, as the closing lines go… “Because whatever the problem is, business can help. And I know who can help them do it… SAP.”

Bravo, SAP. You’ve managed to make a commercial that not only positions your company as one that can aid in resolving the world’s biggest issues, you’ve also succeeded in making this free-market warrior smile with philosophic delight.

If you want to learn how I apply my laissez-fair economic mindset to help my newsletter subscribers win big in the markets, then I invite you to check out my Successful InvestingIntelligence Report and Fast Money Alert advisory services, today.

The Power of Words

“If you want to change the world, pick up your pen and write.”

— Martin Luther

The theologian and church reformer famously challenged papal authority, and in doing so changed the course of history. Perhaps more importantly, he did so via the power of the pen. The lesson here is that if you have a societal grievance, or even just a small personal grievance, there’s no better remedy than putting your thoughts out to the world in writing. Remember, never underestimate the power of a few well-placed words.

Wisdom about money, investing and life can be found anywhere. If you have a good quote you’d like me to share with your fellow readers, send it to me, along with any comments, questions and suggestions you have about my newsletters, seminars or anything else. Click here to ask Jim.

Like This Article?
Now Get Jim's FREE Special Report:
The Top 11 Dividend ETFs to
Buy Right Now

Get up to 5X the yields of traditional income plays.

Get Access to the Report, 100% FREE


img
previous article

Investment expert Jim Woods shares the details on this fund, which focuses on high-dividend-paying international equities.

PREMIUM SERVICES FOR INVESTORS

Dr. Mark Skousen

Named one of the "Top 20 Living Economists," Dr. Skousen is a professional economist, investment expert, university professor, and author of more than 25 books.

Product Details

LEARN MORE HERE

Bryan Perry

A former Wall Street financial advisor with three decades' experience, Bryan Perry focuses his efforts on high-yield income investing and quick-hitting options plays.

Product Details

LEARN MORE HERE

Jim Woods

Jim Woods has over 20 years of experience in the markets from working as a stockbroker,
financial journalist, and money manager. As well as a book author and regular contributor to
numerous investment websites, Jim is the editor of:

Product Details

LEARN MORE HERE

Bob Carlson

Bob Carlson provides independent, objective research covering all the financial issues of retirement and retirement planning. In addition, Bob serves as Chairman of the Board of Trustees of the Fairfax County (VA) Employees’ Retirement System, which has over $2.8 billion in assets.

Product Details

LEARN MORE HERE

Mike Turner

Mike Turner’s financial, mathematical, computer science and engineering background serves as the foundation for his disciplined, rules-based approach to trading. Mike’s three services include:

Product Details

LEARN MORE HERE

Hilary Kramer

Hilary Kramer is an investment analyst and portfolio manager with 30 years of experience on Wall Street. Since 2010, Hilary's financial publications have provided stock analysis and investment advice to her subscribers:

Product Details

LEARN MORE HERE

DividendInvestor.com

Used by financial advisors and individual investors all over the world, DividendInvestor.com is the premier provider and one-stop shop for dividend information and research.

Product Details

Popular tools include our proprietary Dividend Calendar, Dividend Calculator, Dividend Score Card, and many more.

LEARN MORE HERE