McDonald’s Share Price Continues Rising, Unaffected by Market Fluctuations (MCD)

Ned Piplovic


While taking advantage of National Hamburger Day specials to enjoy your favorite combo meal from the McDonald’s Corporation (NYSE:MCD), why not take a closer look at the company’s stock that has been rising steadily over the past several years without succumbing to overall market pullbacks.

In addition to a steadily rising share price, McDonalds has boosted its annual dividend over the past 42 consecutive years. With that record of consecutive annual dividend hikes and market capitalization in excess of $3 billion, McDonalds is one of just 57 S&P 500 companies with the exclusive Dividend Aristocrats designation.

While the stock trend over the past few years is pointing upwards, the share price did experience the occasional drop. The company’s share price experienced a significant drop in January 2018, which was just the second uninterrupted drop of more than 15% in the past five years. However, the share price recovered quickly and continued to rise to the level before the January drop. Another minor drop occurred in December 2018. However, while the overall market and most other equities dropped to their 52-week lows, McDonald’s share price dipped only slightly and resumed its uptrend while still 17% higher than its level from the beginning of the trailing 12-month period.


Financial Results

On April 30, 2019, the McDonald’s Corporation announced its financial results for the first quarter, which ended on March 31, 2019. While the results did not look too promising on the surface — total revenues were 4% lower, operating income down 2% and net income down 3% — a deeper look reveals more positive implications.

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Excluding the impact of currency translation, total revenues increased 2%, operating income rose 3% and net income was 2% higher than the same period last year. Additionally, comparable sales in the U.S. market increased 4.5% year over year for the first quarter. Comparable sales in the International Operated segment increased at an even higher rate of 6.0% for the period. This growth reflected positive results across all international markets, with the United Kingdom and France leading in growth terms.

Diluted earnings per share (EPS) remained at the same $1.72 level as prior year and McDonald’s returned $1.9 billion to shareholders through share repurchases and dividends income distributions.

“We started the year strong with our 15th consecutive quarter of positive global comparable sales, reflecting continued broad-based momentum across each of our global segments,” said McDonald’s President and Chief Executive Officer Steve Easterbrook.


McDonald’s Corporation (NYSE:MCD)

Founded in San Bernardino, California, in 1948, the McDonald’s Corporation operates and franchises approximately 38,000 restaurants in the United States and more than 100 countries internationally. The United States segment is the company’s largest market in terms of number of restaurants, revenues and operating income. Additionally, the company’s International Lead Markets segment includes some of the largest, best resourced and most established markets in developed countries. The High Growth Markets segment — which has higher-than-average restaurant expansion and franchising potential comprises eight key markets in Asia and Europe — China, Korea, Russia, Poland, Italy, Spain, the Netherlands and Switzerland. Finally, the Foundational Markets segment spans more than 80 markets across Europe, Middle East & Africa, Asia and Latin America, and is the company’s largest and geographically most diverse segment. Most of the company’s restaurants offer a standardized menu that includes hamburgers and other food products, desserts, soft drinks, coffee and other beverages. However, despite the business model that calls for standardized product selections, the company offers menu variations across geographic regions to suit local consumer taste preferences and cultural norms. After 47 years in Oak Brook, Illinois, the company moved its headquarters back to Chicago’s West Loop in early June 2018.

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Share Price

After pausing its uptrend at the onset of the trailing 12-month period in late May 2018, the share price traded relatively flat through mid-September. During that period, the share price hit its 52-week low of $155.41 on August 2, 2018. The share price gained more than 20% before the December pullback and resumed its uptrend in late December.

Following its December trend reversal, the share price gained 16.4% to challenge the $200 resistance level. However, the share price managed only to reach $199.99 on May 10, 2019. While unable to crack the resistance level, the May 10, closing price was still a new all-time high and nearly 29% higher than the 52-week low from August 2018.

Since peaking in early May 2019, the share price pulled back slightly and closed on May 24, 2019 at $198.28, which was less than 1% below the all-time high from the beginning of that month. Additionally, the May 24 closing price was 23.4% higher than it was one year earlier, 27.6% above the August 2018 low, as well as nearly double its level from five years ago.

The steady streak of more than four decades of dividend income increases continues to boost total returns above the asset appreciation pace. Just over the past 12 months, McDonald’s rewarded its shareholders with a combined total return of 26.3%. The longer-term total return reached nearly 70% over the past tree years. Additionally, the McDonald’s shareholders more than doubled their investment over the past five years, with a total return rate of 113%.

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Ned Piplovic is the assistant editor of website content at Eagle Financial Publications. He graduated from Columbia University with a Bachelor’s degree in Economics and Philosophy. Prior to joining Eagle, Ned spent 15 years in corporate operations and financial management. Ned writes for and

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