Plant-Based Meat Stocks: Which Are Worthwhile?

Nicholas Bannon

Plant-based meat has been attracting an astounding amount of consumers and investors alike.


The rise of plant-based meat and its subsequent splash in the stock market has demonstrated the promise of alternatives to traditional beef, pork and chicken. For investors searching for a solid growth industry, plant-based meat stocks look ready to explode.

The Plant-Based Food Craze

Veganism and vegetarianism have been exponentially rising in popularity in recent years due to a combination of health, climate change and animal welfare reasons. BYND has come to prominence at the pinnacle of this heightened plant-based food craze, and its extraordinary rise in share price aptly reflects that. According to Wall Street analysts, plant-based meat could become a $140 billion industry in the next 10 years.


The debate on the true health benefits of plant-based meats is ongoing. Since it is a relatively new addition to the market and our diets, it will take some time research to find any definitive answers. However, the downsides of consuming red meat have been evaluated thoroughly; a Harvard study linking those who consume red meat with higher risk of diabetes, heart disease, cancer and early death compared to those who do not.

Beyond Meat

Stock-market phenomenon Beyond Meat (NASDAQ: BYND) surged more than 850% mere months after its initial public offering (IPO).


The infamous Beyond Meat burger

Beyond Meat underwriters priced 9.625 million shares of BYND at $25 per share on May 1. The stock opened at $46 the following day and reached a mammoth $239.71 all-time high on July 26, 2019.

With its unprecedented surge in share price, BYND was clearly overbought, and its incredible upside inevitably came with huge downsides. During the following few months, BYND’s share price retreated and stabilized somewhat between $130 and $170. However, the share price slid further to a low of about $78.

BYND surged 46.1% in January, rising from its $78 low and reaching as high as $130. The company announced partnerships with many important big names to bolster its rise in share price including Denny’s (NASDAQ: DENN), McDonald’s (NYSE: MCD) and Dunkin’ Donuts (NASDAQ: DNKN). BYND has even partnered with hip-hop legend, Snoop Dogg to help promote its Beyond Meat plant-based sausages.


Beyond Meat Sausage

As you can see below, BYND’s share price has been on a roller coaster since its IPO. Currently trading around $171.42, many investors believe the stock is overbought, but its rapid and drastic fluctuations in share price give short-term investors the potential opportunity for big quick gains.

Chart courtesy of

Other Corporations Using Beyond Meat

The Beyond Meat craze and its monumental surge in share price attracted competition in the plant-based meat market.


In August 2019, KFC tested a plant-based meat substitute in Atlanta, Georgia, at one of its locations, dubbing it “Beyond Fried Chicken.” KFC, owned by Yum! Brands, Inc. (NYSE: YUM) was the first fast-food restaurant to try out BYND’s meatless chicken.

Dunkin’ Brands Group, Inc. (NASDAQ: DNKN) first introduced exclusively the highly-anticipated Beyond Sausage Sandwich in Manhattan in July 2019. That quickly became one of its top-selling sandwiches. Dunkin’ Donuts then announced plans to release plant-based menu options on October 21, 2019.

Another big name in the industry, coffeehouse Tim Hortons, a subsidiary Restaurant Brands International Inc. (NYSE: QSR), rolled out Beyond Meat’s breakfast sausage to about 4,000 of its restaurants. However, the coffeehouse chain quickly decided to take the meatless sausage off its menu just months after its debut, except in Ontario and British Columbia.

A Tim Horton representative said, “We may offer plant-based alternatives again in the future, but we have removed it from the menu for now.” The coffeehouse chain added Beyond Meat as a limited time offer, and the spokeswoman continued, saying that the product was not as popular as they thought it would be.

Burger King, also owned by QSR, debuted its meatless Impossible Burger on April 1, 2019. Red Robin Gourmet Burgers, Inc. (NASDAQ: RRGB) added the vegan Impossible Burger as well to its more than 570 restaurants in April.

Three More Plant-Based Meat Stocks to Look Watch Out For

Tyson Foods (NYSE: TSN) invested in Beyond Meat in 2016, then upped its stake in the company to $55 million in 2017. However, it eventually sold off its shares announced its own plant-based branch called Raised & Rooted. Tyson Foods is a competitor to BYND, but it has a long way to go if it wants to become a big name in the plant-based food industry. TSN currently trades around $60 with a 2.82% yield.

Chart courtesy of

Kellogg (NYSE: K) acquired vegetarian food brand, MorningStar Farms in 1999. According to MarketWatch columnist Brett Arends, “They don’t tell the data but it has around $400 million of annual sales, which would be about twice as much as Beyond Meat is selling at the moment.” MorningStar clearly has potential, but it is up to Kellogg management whether they are willing to prepare the vegetarian branch for a potentially lucrative IPO. Kellogg currently trades around $64 with a 3.53% yield.

Chart courtesy of

While Impossible Foods is not yet public, its potential IPO in 2020 is one to watch. In addition to fast-food giants, Burger King and Red Robin, Kroger (NYSE: KR) debuted the Impossible Burger at more than 1,700 stores nationwide in May. InvestorPlace contributer Will Ashworth said, “When it does go public, expect the valuation to be through the roof.” Keep in mind how much Beyond Meat surged in the beginning moments of its IPO. Kroger currently trades around $34 with a 2.12% yield.

Chart courtesy of



As always, I urge potential investors to conduct their own due diligence in deciding whether or not any of these opportunities fit their own individual investing and portfolio goals. While meat-based diets are more popular than plant-based diets, there is a huge new market for plant-based meat alternatives. Beyond Meat has paved a path for numerous other companies to join in, and investors could stand to make huge gains on the right stocks at the right time.

share on:

Like This Article?
Now Get Mark's FREE Special Report:
3 Dividend Plays with Sky-High Returns

This newly-released report by a top-20 living economist details three investments that are your best bets for income and appreciation for the rest of the year and beyond.

Get Access to the Report, 100% FREE

share on:


Dr. Mark Skousen

Named one of the "Top 20 Living Economists," Dr. Skousen is a professional economist, investment expert, university professor, and author of more than 25 books.

Product Details

  • Forecasts & Strategies
  • Home Run Trader
  • Fast Money Alert
  • Five Star Trader
  • TNT Trader

Bryan Perry

A former Wall Street financial advisor with three decades' experience, Bryan Perry focuses his efforts on high-yield income investing and quick-hitting options plays.

Product Details

  • Cash Machine
  • Premium Income PRO (exclusively for subscribers of Cash Machine)
  • Quick Income Trader
  • Breakout Options Alert
  • Hi-Tech Trader

Jim Woods

Jim Woods has over 20 years of experience in the markets from working as a stockbroker,
financial journalist, and money manager. As well as a book author and regular contributor to
numerous investment websites, Jim is the editor of:

Product Details

  • Successful Investing
  • High Velocity Options
  • Intelligence Report
  • Bullseye Stock Trader
  • Eagle Eye Opener

Bob Carlson

Bob Carlson provides independent, objective research covering all the financial issues of retirement and retirement planning. In addition, Bob serves as Chairman of the Board of Trustees of the Fairfax County (VA) Employees’ Retirement System, which has over $2.8 billion in assets.

Product Details

  • Retirement Watch
  • Retirement Watch Spotlight Series
  • Lifetime Retirement Protection Program

Jon Johnson

Jon Johnson's philosophy in investing and trading is to take what the market gives you regardless if that is to the upside or downside. For the past 21 years, Jon has helped thousands of clients gain success in the financial markets through his newsletters and education services:

Product Details

  • Investment House Daily
  • Stock of the Week
  • Technical Traders Alert
  • Rapid Profits Stock Trader

Used by financial advisors and individual investors all over the world, is the premier provider and one-stop shop for dividend information and research.

Product Details

Popular tools include our proprietary Dividend Calendar, Dividend Calculator, Dividend Score Card, and many more.

  • Dividend Investor

George Gilder

George Gilder is the most knowledgeable man in America when it comes to the future of technology and its impact on our lives.  He’s an established investor, bestselling author, and economist with an uncanny ability to foresee how new breakthroughs will play out, years in advance.

Product Details

  • Technology Report
  • Technology Report PRO
  • Moonshots
  • Private Reserve
  • Millionaire Circle


DayTradeSPY was founded by head trader Hugh Grossman, a retired internal auditor for a Fortune 500 company. After years of first-hand experience trying out one trading strategy after another, Hugh instead developed his own trading system centered around day trading SPY options. That’s it... Nothing else.

Product Details

  • Trading Room
  • Pick of the Day
  • Inner Circle
  • Online Workshops