Obliquely Investing in Fitness and Wellness with Millennial-Approved Stocks

Jim Woods

Jim Woods has over 20 years of experience in the markets from working as a stockbroker, financial journalist, and money manager.

An old adage states that “there is nothing new under the Sun.”

Advertisement.

Indeed, as far back as anyone can remember, generations of human beings always have been locked in disagreement with each other about the various political, economic and social issues of the day. For instance, the Greatest Generation’s viewpoint conflicted with Generation X.

Later, Generation X’s ideas began to run into resistance from Generation Y, and it seems like this process will continue for the foreseeable future. Since Generation Y, also referred to as millennials born between 1981 and 1996, compose the largest cohort since the Baby Boomers, it is not surprising that the tastes, interests and desires of people in that group will shape the modern economy for some time to come.

The key characteristics of millennials are their racial and ethnic diversity, their independence and their sense of empowerment. Companies likely will need to change their product offerings to attract and retain the attention of the children of the technological revolution.

Advertisement.

An exchange-traded fund (ETF) called the Global X Millennials Thematic ETF (NASDAQ:MILN) was specifically constructed to reflect the zeitgeist of this new generation. Thus, MILN tracks an index composed of U.S.-listed companies that derive a significant source of their revenue from spending categories associated with millennials.

The index divides the market into several spending categories that its managers deem to be of vital importance to millennials. These include entertainment, travel, food, education and so on. Then, between five and 15 companies are placed in each category and scored by the level of their exposure. From there, the companies that are deemed to have the highest level of focus vis-à-vis millennials are scored by another scale and then weighted by market capitalization.

Exclusive  ETF Talk: China A-Shares -- You Can’t Always Get What You Want

Some of this fund’s top holdings include Square, Inc. Class A (NYSE:SQ), PayPal Holdings Inc. (NASDAQ: PYPL), Lowe’s Companies (NYSE: LOW), Apple Inc. (NASDAQ: AAPL), Spotify Technology SA (NYSE: SPOT), eBay Inc. (NASDAQ: EBAY), Amazon.com, Inc. (NASDAQ:AMZN) and Facebook, Inc. Class A (NASDAQ: FB).

Advertisement.

Chart courtesy of www.stockcharts.com

This fund’s performance has been relatively strong, even when including the damage done by the COVID-19 pandemic. As of Oct. 20, MILN has been up 8.07% over the past month and 10.92% for the past three months. It is currently up 25.94% year to date. The fund has amassed $101.52 million in assets under management and has an expense ratio of 0.50%.

In short, while MILN does provide an investor with a chance to tap into the hip, modern, trendy and cool world of the millennials, this kind of ETF may not be appropriate for all portfolios. Thus, interested investors always should conduct their due diligence and decide whether the fund is suitable for their investing goals.

As always, I am happy to answer any of your questions about ETFs, so do not hesitate to send me an email. You just may see your question answered in a future ETF Talk.

Advertisement.
share on:

Like This Article?
Now Get Jim's FREE Special Report:
The Top 11 Dividend ETFs to
Buy Right Now

Get up to 5X the yields of traditional income plays.

Get Access to the Report, 100% FREE


img
share on:

PREMIUM SERVICES FOR INVESTORS

Dr. Mark Skousen

Named one of the "Top 20 Living Economists," Dr. Skousen is a professional economist, investment expert, university professor, and author of more than 25 books.

Product Details

  • Forecasts & Strategies
  • Home Run Trader
  • Fast Money Alert
  • Five Star Trader
  • TNT Trader
LEARN MORE HERE

Bryan Perry

A former Wall Street financial advisor with three decades' experience, Bryan Perry focuses his efforts on high-yield income investing and quick-hitting options plays.

Product Details

  • Cash Machine
  • Premium Income PRO (exclusively for subscribers of Cash Machine)
  • Quick Income Trader
  • Breakout Options Alert
  • Hi-Tech Trader
LEARN MORE HERE

Jim Woods

Jim Woods has over 20 years of experience in the markets from working as a stockbroker,
financial journalist, and money manager. As well as a book author and regular contributor to
numerous investment websites, Jim is the editor of:

Product Details

  • Successful Investing
  • High Velocity Options
  • Intelligence Report
  • Bullseye Stock Trader
  • Eagle Eye Opener
LEARN MORE HERE

Bob Carlson

Bob Carlson provides independent, objective research covering all the financial issues of retirement and retirement planning. In addition, Bob serves as Chairman of the Board of Trustees of the Fairfax County (VA) Employees’ Retirement System, which has over $2.8 billion in assets.

Product Details

  • Retirement Watch
  • Retirement Watch Spotlight Series
  • Lifetime Retirement Protection Program
LEARN MORE HERE

Jon Johnson

Jon Johnson's philosophy in investing and trading is to take what the market gives you regardless if that is to the upside or downside. For the past 21 years, Jon has helped thousands of clients gain success in the financial markets through his newsletters and education services:

Product Details

  • Investment House Daily
  • Stock of the Week
  • Technical Traders Alert
  • Rapid Profits Stock Trader
LEARN MORE HERE

DividendInvestor.com

Used by financial advisors and individual investors all over the world, DividendInvestor.com is the premier provider and one-stop shop for dividend information and research.

Product Details

Popular tools include our proprietary Dividend Calendar, Dividend Calculator, Dividend Score Card, and many more.

  • Dividend Investor
LEARN MORE HERE

George Gilder

George Gilder is the most knowledgeable man in America when it comes to the future of technology and its impact on our lives.  He’s an established investor, bestselling author, and economist with an uncanny ability to foresee how new breakthroughs will play out, years in advance.

Product Details

  • Technology Report
  • Technology Report PRO
  • Moonshots
  • Private Reserve
  • Millionaire Circle
LEARN MORE HERE

DayTradeSPY

DayTradeSPY was founded by head trader Hugh Grossman, a retired internal auditor for a Fortune 500 company. After years of first-hand experience trying out one trading strategy after another, Hugh instead developed his own trading system centered around day trading SPY options. That’s it... Nothing else.

Product Details

  • Trading Room
  • Pick of the Day
  • Inner Circle
  • Online Workshops
LEARN MORE HERE