Welcome to PowerTalk, where we talk with CEOs, COOs and other key business people at public and private companies as well as other subject matter experts.
This week’s PowerTalk interview is with Patrick Sweeney, President and CEO of dwinQ, a social media product placement company. He’s also the author of RFID for Dummies and a frequent speaker on technology’s impact on business and life.
Patrick explains how dwinQ is showing companies like Disney, Cadbury, Vail Resorts, and Heineken how to leverage social media to build their brands and enhance their customers’ experiences. He also shares his perspective on a number of companies being impacted by social media – companies like Costco (COST) and Amazon.com (AMZN) as well as Facebook (FB) and talks on the multiplier benefit associated with sponsored events and social media marketing. It’s a fascinating look at how social media and technology are combining to change the way companies do business.
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