Twilio — Behind The B2B and B2C Communication Revolution

Joining me today on PowerTalk is Jeff Lawson, CEO and co-founder of Twilio, a company that makes cloud-based telephony tools — voice and messaging — for companies and mobile application developers like Uber, Google (GOOG), Hulu, salesforce.com (CRM), Home Depot (HD), AT&T (T) and others.

With the global explosion of the Internet, smartphones and tablets, we’ve seen a shift in how we can communicate with one another. This includes: instant messaging, mobile messaging, picture messaging, email, messaging through Facebook, Google+, chatting and more recently video calls through Skype, Google and even Apple with its FaceTime app.

While many think these new modes of communication are for personal use — keeping in touch with family, friends and so on — there’s another aspect to them — they can be used for business. That’s right: the Internet and telecommunications technologies are changing the way we connect with companies. That situation has implications for how a company communicates with its customers. It’s not just Twitter and Facebook — a company can interact with customers via voice, messaging or even picture messaging.

In the age of software-defined communication, which is having an impact on the business models of Comcast (CMCSA), AT&T, Verizon (VZ), Cisco (CSCO), Avaya and others, Jeff has been named one of the top VoIP CEOs. To me, that says he’s worth listening to, and as you listen to this edition of PowerTalk, you’ll soon see picking up the phone and talking to someone in new light.

Listen to my behind-the-scenes PowerTalk conversation now, so you are even more in the know:

Access prior PowerTalk interviews here:

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