Adidas Shareholders Hoping Faith Isn’t Shanked

Adidas Shareholders Hoping Faith Isn’t Shanked (Adidas, AG)

Adidas AG (ADDYY), the world’s second-largest sporting-goods manufacturer after Nike, has seen its shares appreciate 3.8 percent since March 24. Optimists believe this is just the beginning of the run that will reach full stride in June when the World Cup soccer tournament begins in Brazil. The Herzogenaurach, Germany-based company expects sales to rise to $2.8 billion this year — an all-time high — and hopes that momentum will ignite a new 16-year profit run stretching all the way until 2030, when ADDYY’s World Cup agreement ends. The question is, does the recent 3.8 percent bump reaffirm your faith in the company for the long term… Or would you characterize your faith in Adidas as more of a short-term fling?

Wayne Ellis

Wayne Ellis has been involved in the financial publishing industry for more than 15 years. During that time, he has helped to edit, to market and to launch products and services for Ernst & Young, LLC, Fidelity Investments, Agora, LLC, and Eagle Financial Publications. He currently puts his broad-based experience and industry expertise to use as a contributing writer for Eagle Financial Publications. He also is a graduate of Arizona State University.

Recent Posts

The Most Hated Adage on Wall Street

“There’s more wisdom in your book than four years of college education!” -- Subscriber Back…

14 hours ago

ETF Talk: Being Prepared for Anything with an Insurance ETF

There is a famous saying that has been floating around the internet regarding the “Five…

1 day ago

May Day, Reimagined

Today is May 1, a day that’s also known as “May Day” in many countries…

1 day ago

10 Reasons to Day-Trade with Mentors in a Virtual Room

Ten reasons to day-trade with mentors in a virtual room highlight why now is a…

2 days ago

Rising Commodity Inflation Will Pressure Fed to Keep Rate Cuts on Hold

Last year’s fourth-quarter downtrend for inflation looks to have bottomed out at just under the…

3 days ago

Intrinsic and Extrinsic Value – Options Trading

The intrinsic and extrinsic value of an option make up the total value of the…

4 days ago