It’s been a gruesome summer for Big Cannabis. We’ve discussed the paradoxical drag on the stocks from multiple angles, but their pain essentially revolves around a mismatch between supply and demand.

Demand is not the problem. Deregulation has opened up vast legal consumer markets for cannabis growers who previously had to skulk around state lines in order to sell their products.

The problem isn’t even the number of growers chasing a slice of that market. Barriers to entry are relatively high and consolidation keeps independent growers from getting a lot of traction.

But there’s a lot of money sloshing around in these stocks, which is the real oversupply threat I’m seeing. The companies are great. The stocks have simply gotten too crowded to reward investors in the immediate future.

When those investors demand instant gratification, that’s a problem. Because when those investors give up and take their money out, stocks that soared can deflate unnervingly fast.

No single investment demonstrates this principle better than the ETFMG Alternative Harvest ETF (NYSEARCA:MJ), the so-called “Cannabis Fund” which mirrors the industry as a whole.

A year ago, MJ shareholders felt good. The fund had doubled since its 2015 launch and looked poised to keep rallying for years to come. Instead, those who bought the peak have now lost a harrowing 50 percent of their starting stake.

It’s not the fund managers’ fault. MJ is built on an index that weights all the big cannabis-linked stocks according to their market footprint, so its performance accurately reflects what’s going on in the industry.

But these stocks tend to travel in a tight correlation anyway. This means that when one falters, they all end up moving in the same direction. Let’s start with the fund’s top holding GW Pharmaceuticals PLC (NASDAQ:GWPH).

I love this company’s efforts to develop true prescription therapies out of the molecules that can be found in the cannabis plant. Sales shot up from near-zero to $300 million over the past year.

By 2021, the run rate will easily be in the $1 billion range and growing fast. I’m looking for profitability in a year. GWPH would be reasonably priced here at roughly 11X revenue as an early-stage drug company with FDA-approved products on the market.

After all, it doesn’t grow cannabis. It isn’t subject to the commodity laws that drive the price of raw agricultural crops down as supply increases.

Nonetheless, the stock is down 40 percent from its peak. And as 8 percent of the MJ portfolio, that slide has been a big weight.

Admittedly, GWPH has been relatively defensive compared to other key MJ holdings. Canopy Growth Corp. (NYSE:CGC) is down a full 60 percent from its peak.

Aurora Cannabis Inc. (NYSE:ACB) was a $12 stock a year ago. Here below $5, shareholders aren’t thrilled. And since CGC and ACB add up to 15 percent of MJ, investors who bought the ETF have felt the pain as well.

I’m starting to suspect that MJ is oversold now. When it turns around, we’ll grab it. But until it turns around, there’s no urgency. We don’t want to catch any falling knives.

My Turbo Trader Marijuana Millionaire Portfolio has plenty of other holdings that aren’t heavily weighted on MJ at all. They’re insulated from the contagion that’s plaguing the big cultivators.

We’ve booked several wins over the summer while waiting for MJ to rally. That’s all it takes.

Hilary Kramer

Hilary Kramer is an investment analyst and portfolio manager with 30 years of experience on Wall Street. The Financial Times describes Ms. Kramer as “A one-woman financial investment powerhouse” and The Economist distinguishes her as “one of the best-known investors in America”. Ms. Kramer is often quoted in publications such as the Wall Street JournalNew York Post, Bloomberg, and Reuters. She is a frequent guest commentator on CNBC, CBS, Fox News and Bloomberg, providing investment insight and economic analysis. Ms. Kramer was an analyst and investment banker at Morgan Stanley and Lehman Brothers.  Ms. Kramer founded and ran a long-short hedge fund and has been chief investment officer overseeing debt and equity portfolios. Since 2010, Ms. Kramer’s financial publications have provided stock analysis and investment advice to her subscribers.  Her products include GameChangers, Value Authority, High Octane Trader, Triple-Digit Trader, 2-Day Trader, IPO Edge and Inner Circle. Ms. Kramer, a Certified Fraud Examiner, has also testified as an expert in investment suitability, risk management, compliance, executive compensation, and corporate governance. Ms. Kramer received her MBA from the Wharton School at the University of Pennsylvania and her BA with honors from Wellesley College. Ms. Kramer has provided testimony regarding investment policy to the U.S. Senate and is a frequent speaker on the markets, portfolio management and securities fraud and compliance. Ms. Kramer is also the author of “Ahead of the Curve” (Simon & Schuster 2007) and “The Little Book of Big Profits from Small Stocks” (Wiley 2012).

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