Separating Real Gold from Fool’s Gold with a Quality ETF

Jim Woods

Jim Woods has over 20 years of experience in the markets from working as a stockbroker, financial journalist, and money manager.

Today is Valentine’s Day. And just like many of us are seeking gifts of only the highest quality to give to that special someone to show how important he or she is in our lives, traders are doing the same with regard to stocks.

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The bad news is that, just like in the wider world where, for example, iron pyrite masquerades as fool’s gold, and bad influences hide among the good, it is not always easy to winnow out the wheat of good, durable and reliable stocks from the chaff of unreliable and poor-quality stocks. The good news is that, as you know from reading my weekly columns, we can use the innate talent of human reason that dwells within each of us to carry out this formidable task.

One of the exchange-traded funds (ETFs) that aims to conduct this quest for us is the JPMorgan US Quality Factor ETF (NYSEARCA: JQUA).

Starting from a list of the 1,000 largest publicly-traded American companies, JQUA’s managers use a trifecta of categories — profitability, quality of earnings and solvency — to generate what they call a quality factor. It is this proprietary quality factor that is used to determine the stocks, real estate investment trusts (REITs) and preferred shares in the portfolio, as well as their respective weights.

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While the fund’s managers aim to have their holdings reflect the same sector weights as the Russell 1000 Index, JQUA is not focused on either a specific industry or sector. So, investors who are seeking broad-cap exposure to the market can find a kindred spirit in JQUA.

Some of the stocks currently in the portfolio include NVIDIA Corporation (NASDAQ: NVDA), Meta Platforms Inc. Class A (NASDAQ: META), Broadcom Inc. (NASDAQ: AVGO), Eli Lilly and Company (NYSE: LLY), Alphabet Class A (NASDAQ: GOOG), Microsoft Corporation (NASDAQ: MSFT), Berkshire Hathaway Inc. Class B (NYSE: BRK.B) and Visa Inc. Class A (NYSE: V).

As of Feb. 13, JQUA has been up 3.89% over the past month and 13.73% for the past three months. It is currently up 4.83% year to date.


Chart courtesy of www.stockcharts.com

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The fund has an annual expense ratio of 0.12%.

In short, while JQUA does provide an investor with a way to be more selective in terms of the quality of stocks in one’s portfolio, this kind of ETF may not be appropriate for all portfolios. Thus, interested investors should always conduct their due diligence and decide whether the fund is suitable for their investing goals.

As always, I am happy to answer any of your questions about ETFs, so do not hesitate to email me. You may see your question answered in a future ETF Talk.

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