Returning Jobs and Manufacturing to the United States with American Love Affair CEO Noelle Nguyen

Chris Versace

Chris Versace is a financial columnist and equity analyst with more than 20 years of experience in the investment industry.

While many businesses and entrepreneurs are using the online world to enhance their businesses and profits, few are also setting out to return manufacturing and jobs to the United States. One such company doing so is American Love Affair, an e-tailer that deals exclusively in goods made here in the United States. If you’ve listened to my PowerTalks with Abe’s Market about its online business model and Motorola Mobility about how and why it’s building its Moto X smartphone here in the United States, then you’ll get exactly what American Love Affair founder and CEO Noelle Nguyen is doing.

Throughout this would-be U.S. economic recovery, job creation has not matched what it has been in prior recoveries. In fact, we’ve seen more people dropping out of the labor force, while companies complain they can’t find the kind of workers they need. At the same time, there have been two structural shifts in the economy — the migration to online businesses, which is only accelerating given the adoption rates of smartphones and tablets, and also the slow death of domestic manufacturing. Let’s face it folks, that is a long-term recipe for disaster for the American middle class when it comes to jobs and incomes. It’s not like it was when I was a kid, when a family could support itself with one parent working a middle management job.

Noelle and I also talk about why she founded the company and how she can compete with not only some of the bigger retail companies — The Gap (GPS), JC Penny (JCP), Abercrombie & Fitch (ANF), Macy’s (M) and others — but also with the growing online behemoth that is Amazon (AMZN). It’s a great conversation on many levels, and it will have you seeing the opportunity and ability to not only save but return both manufacturing and jobs here to the United States.

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