Sell This Beverage Stock Now

Even though this stock has a strong rating, its trajectory is moving in the wrong direction.

This is not an indication to short Coca-Cola European Partners plc (NYSE: CCE), but merely a recommendation to take profits if you hold the position and wait for a better time to own it again.

Now, granted, CCE is at the very top of its Transition Zone (indicated by the yellow area in the chart below) and could certainly reverse direction, so there are no guarantees here. However, the trend for CCE is to the downside and the risk of owning this stock has gotten high. Consider selling now and looking to put the cash to work in better alternatives.

My key concerns right now about Coca-Cola European Partners plc are:

A significant drop in institutional ownership over past 12 months
CCE’s Sector (Consumer Staples) is weak and in transition mode
The stock has dropped from well above its Transition Zone to trigger a stop at the top of the Transition Zone
The stock’s trading volume has dropped by more than 50% in last 12 months.

Look at the chart below for CCE, courtesy of TurnerTrends Tools, and you can see the sell-off in the stock has dropped it into the Neutral Zone and it hit its stop loss. Therefore, it seems high time to sell the stock, regardless of the strength of the historical data.

Coca-Cola European Partners plc (CCE) — Coca-Cola European Partners plc, together with its subsidiaries, produces, distributes and sells a range of non-alcoholic ready-to-drink beverages. It offers drinks primarily under the Coca-Cola, Diet Coke/Coca-Cola Light, Coke Zero, Coca-Cola Life, Fanta and Sprite brands. The company also provides energy drinks, waters, juices, sports drinks and ready-to-drink teas. It serves approximately 300 million consumers across Western Europe, including Andorra, Belgium, continental France, Germany, the Great Britain, Iceland, Luxembourg, Monaco, the Netherlands, Norway, Portugal, Spain, and Sweden. The company was founded in 1986 and is based in Uxbridge, the United Kingdom.

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Mike Turner is editor of both Signal Investor and Quick Hit Trader, and founder of TurnerTrends Tools, his proprietary stock trading system His proprietary market-timing programs provide him and his subscribers with trade-sensitive analysis about when to be in the market and when to be in cash. In his book, 10: The Essential Rules for Beating the Market, Mike describes his rules-based methodology for picking the right stocks at the right time, holding those positions as long as they make money and timing exactly when to sell to maximize net total return.

Mike Turner

Mike Turner made the decision to fire his brokers and financial advisors and do it himself back in 1998. Then, he took his three decades of running advanced software development companies and applied that technical knowledge to the design and development of an entirely new stock analysis system. Mike’s financial, mathematical, computer science and engineering background serve as the foundation for his disciplined, rules-based approach to trading. He does not rely on instinct, gut-feelings, emotions, analyst opinions or hunches. Mike’s trades are based on solid fundamental, technical and time-cycle based forecasting analytics. Mike’s methodology and software systems are used to scan the universe of stocks and ETFs to find the highest scoring equities that have the greatest probability of success. Mike is a disciplined and formulaic trader and he conveys that approach to his subscribers through his services. The trade-timing tools Mike has developed cover the gamut of time cycle market forecasting, fundamental analysis and technical trends of stocks, sectors, industries and global markets. He utilizes his proprietary market-timing programs to provide him and his subscribers with trade-sensitive analysis results about when to be in the market and when to be in cash. In his book, 10: The Essential Rules for Beating the Market, Mike describes his rules-based methodology for picking the right stocks at the right time, holding those positions as long as they are making money and timing exactly when to sell to maximize net total return. The objective of Mike’s methodology is to think like a fundamentalist but trade like a technician. His book, published by Wiley and Sons, encapsulates Mike’s fundamental and technical approach to trading. Mike is the creator of the Bloomberg time-cycle forecasting system that is available to more than 330,000 Bloomberg terminals worldwide. Some of the most prestigious and influential private and governmental financial institutions in the world have used Mike’s proprietary trade-timing technology. Mike’s quant-based analysis programs are also used to produce time-cycle research and analysis for Bloomberg along with large, high-profile brokerage and financial management firms. Mike is often quoted in the prestigious Investor’s Business Daily; is an active partner and guest speaker for the CBOE (Chicago Board Options Exchange); and has been published extensively in Equities Magazine.