How Do You Spell Successful IPO? 140 Characters at a Time (Bloomberg)
Yesterday, the microblogging super-site Twitter, Inc., announced its intentions to stage an initial public offering (IPO). As usual, the announcement came across in a 140-character burst. However, the biggest social media business to go public since Facebook filed its intent confidentially with the Securities and Exchange Commission (SEC). That filing means sales and profit data will remain unknown until shortly before the company begins marketing the IPO to investors. In that way, the company — recently valued at $10.5 billion — hopes to avoid some of the needless hype, and execution blunders, that plagued Facebook’s own offering. Twitter’s investors will hope for that as well.
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