This week’s Momentum Trader Alert recommendation is Panera Bread Company (PNRA), which operates a retail bakery/cafe and franchising business.
Panera specializes in high-quality food for breakfast and lunch, including fresh-baked goods, made-to-order sandwiches on freshly baked breads, soups, salads, custom-roasted coffees and other cafe beverages. The company targets suburban dwellers and workers by offering a premium specialty bakery and cafe experience with fast service and a more upscale feel than other comparable food vendors.
Panera Bread Company (PNRA) vs. the S&P 500 over the last six months.
Momentum Trader Alert Analysis
Recommendation
Buy Panera Bread Company (PNRA) at market today, and place your stop at $232.50. I am holding off on recommending options on this position for now.
Portfolio Update
Sincerely,
Nicholas A. Vardy